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The Wiggles Pty Ltd is the business created by the founders of the Australian children's music group The Wiggles. The group was protective of their brand, and adopted many of the same business practices as The Cockroaches, the former band of Anthony Field and Jeff Fatt, two of their founding members. They remained as independent as possible, and retained full creative control and ownership of every aspect of their business. As Field stated, The Wiggles Pty Ltd was "not your regular 'corporate culture'."〔 The group made decisions by consensus and made business decisions based upon their experience as performers and their knowledge of early childhood education. They did not tour with a large troupe of dancers, cast, and crew until the late 1990s, and had high expectations regarding the behaviour and attitude of everyone associated with the group. They made careful decisions regarding their endorsements of toys and other products, and avoided over-extending their brand by only licensing products that correlated with their image. The Wiggles formally consolidated their business in 2005, and consistently appeared in ''Business Review Weekly's'' yearly list of Australia's richest entertainers. They faced difficulty in producing a television show with the Australian Broadcasting Corporation, so they created thirteen episodes of a self-produced television series. By 2002, they began airing their TV programs exclusively with the ABC and became "the most successful property that the ABC has represented in the pre-school genre".〔 In 2009, they partnered with the digital cable channel Sprout to broadcast their TV shows. In 2012, due to the effects of the worldwide recession, they cut back on much of their international expansions. Other ventures of The Wiggles Pty Ltd included franchising their concept to South America, Taiwan, and other countries, opening "Wiggles World" sections in theme parks, and online offerings. ==Business philosophy== Despite Anthony Field's expressed dislike of the term "branding", preferring to refer to it as "preserving the good name of The Wiggles",〔 the group has stressed the importance of, and were protective of, their brand. Field, along with bandmate Jeff Fatt and Field's brothers Paul and John, were in the pop band The Cockroaches in the 1980s; as Field reported, The Wiggles adopted many of The Cockroaches' business practices. They chose to remain as independent and self-contained as possible.〔 The four original members retained ownership and creative control over every aspect of their business, and used outside companies to assist them as their business and popularity grew.〔 As Field reported, "...Our venture developed organically. We weren't put together in some sort of Hollywood studio executive's office".〔 They used Field's family members and friends in the early years: former Cockroaches such as Field's brothers and Cockroach drummer Tony Henry (Wiggles character Henry the Octopus was named after him) for musical support; Field's nieces and nephews to perform in their inexpensive videos; their girlfriends to perform as their costumed characters.〔〔 The wife of founding member Murray Cook made their first costumes.〔 As Fatt reported, "it was very much a cottage industry".〔 They served as their own roadies and travelled in Fatt's van, which he drove, towing a trailer with borrowed equipment. Fatt did their bookkeeping on an old computer the first five to six years of the group's existence. They did their own merchandising, which consisted of selling albums, toys, and t-shirts out of a suitcase set up on the back of a trailer.〔 Trust your creative and business instincts and maintain control of your destiny".〔 As Field reported, The Wiggles Pty Ltd was "not your regular 'corporate culture'."〔 The four original members made decisions by consensus and would spend more time on creative decisions than on business ones. Field reported that many of their key products were launched "during a brief pause in an Xbox game on our tour bus".〔 They answered to no one but themselves, with no executive board or shareholders. As Field stated, they made business decisions based upon their experience as performers and their knowledge of early childhood education, "rather than elaborate, long-term business and strategic plans".〔 When they ventured into international markets, first to the U.S. and the UK in 1998, they chose to follow the same practices that were successful in Australia by keeping their stage show simple: inexpensive props and effects, and the four original members, along with their characters, singing and dancing for their audiences.〔 Financing every business venture themselves, they had to bear the consequences when their ventures did not succeed.〔 The Wiggles became formally consolidated in 2005. The group's board of directors consisted of the original three members, Paul Field, who has been general manager of operations since the group was formed and their manager since the mid-1990s, and Mike Conway, who had worked for Ernst & Young in England and was their general manager responsible for their expansion into international markets from 2001 to 2012.〔〔〔〔 In 2012, The Wiggles cut back much of their international expansion after, like many businesses, experiencing a decrease in their profits after the worldwide recession a few years earlier. Paul Field reported that they would "refocus on what we do best",〔 which included their live shows, CDs, DVDs, and television productions. The group has always had a strict code of conduct based on zero tolerance of drug use, drinking, smoking, or bad language by any employee of their organisation.〔 They did not tour with a large troupe of dancers and cast members until the late 1990s, but as Field reported, "We've been lucky with our cast, our turnover is pretty minimal—we've always had great loyalty from, and talent among, the professionals".〔 By 2005, they travelled using two 16-metre (52 ft) trucks, three tour buses, a cast of 13 dancers (called "the Wiggly dancers"), and 10 permanent crew members.〔 According to Field, they required that the cast and crew of all their productions have a positive and respectful relationship with their audience, both on stage and off.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Wiggles Pty Ltd」の詳細全文を読む スポンサード リンク
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